![]() Both of these operations together mean we visit around seven percent of UK households every year.” Through its UK-based call centre, Whirlpool is proud to be the only appliance manufacturer that communicates directly to its customers at every step of their experience. With over 1000 service engineers, covering the UK and Ireland, we also directly repair our products. A large proportion of our appliances are delivered and installed in customers’ homes by our own employees. Beyond the global brand reputation, our consumer-facing infrastructure helps to set us apart. “Our UK operation has the edge over many other Whirlpool markets. “The statistics are similar for tumble dryer ownership and as such, there is plenty of room for growth. For example, less than one in two households owns a dishwasher,” expounds Lena. “Interestingly, there are some product categories yet to be exploited by the UK market. Although competitive, there is plenty of potential. The domestic appliance market is a large and exciting one. As Lena explains, “it’s a real strength to have a set of brands that includes a strong value contender, like Indesit, alongside higher-end household names It’s a good thing to be able to flex across the market in terms of price point.” Perhaps less-known, it also lays claim to KitchenAid, the premium brand that achieves professional results. ![]() At the higher end of the market, the business boasts its namesake range of appliances. With a rich history in the British marketplace, Whirlpool’s portfolio includes the heritage brand, Hotpoint, alongside its well-known and respected value offering, Indesit. Whirlpool manufactures domestic appliances the labor-saving white goods that help to ease the pressure of everyday living and enhance home life. With over 2500 employees in the UK, Whirlpool leverages its broad scale and established reputation to tailor its services to the needs of the UK market. The division employs approximately 19,000 people and operates from 11 manufacturing and technology research centres in five countries. Whirlpool UK Appliances Limited (Whirlpool) – the business she now leads – forms part of the Europe, Middle East and Africa division of the Whirlpool Corporation. A comfortable, nurturing home is essential for everyone a sentiment echoed by Lena, who came onboard in March 2022, keen to join an organization focused on adding value to the everyday lives of its customers. Improving life at home has been at the heart of Whirlpool’s business operations for over 110 years. Lena Henry, Managing Director, UK and Ireland, showcases the company’s UK operations and sustainability achievements Mce_src="///pixel/p-NyUhh1Bdm6Bt2.gif?labels=_fp.event.With a strong focus on products, people and the planet, Whirlpool puts a positive spin on purpose-driven manufacturing. Src="///pixel/p-NyUhh1Bdm6Bt2.gif?labels=_fp.event.Default" & amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp lt img Mce_style="display:none visibility:hidden"& amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp gt & amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp lt /iframe& amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp amp gt Src="//d./r/dft/id/L21rdC85Ny9waWQvNjgxMjEzNTAvdC8w?ns"
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